Cécile B. Evans is interested in the digital circulation of human ideologies, using the content generated around them them as source material. Commissioned by FACT and Metal, Evans’ new video installation (It's not possible, it's real), showcased both at FACT and online, reflects the real-time absurdity of contemporary marketing, which awkwardly incorporates social issues, dry humour, and an intense deployment of emotion, striving to simultaneously shape, and be shaped by, viewers.