Loopntale is a game design studio founded by artist duo Youngju Kim and Hoyoun Cho, based in Seoul. Their practice, based on the experimentation of game mechanics, exists across video games, interactive simulations, participatory theatres, and collaborative storytelling utilising social media. They design games where players can discover their own stories and interpret meanings through gameplay that communicates via rules, fostering the formation of temporary and alternative communities. Their works explore themes of niches in urban spaces, marginal entities, and relationships with non-human species. They continue to expand the possibilities of gameplay through experimental game design workshops.