Simon Whybray’s brand identity for Follow centres around one main character. Shot by Diamond Wright, this unnamed character (modelled by Cora Delaney) demonstrates the tension between personal identity, advertising, and branding through a series of provocative and challenging images. Based in London and Los Angeles, Whybray has been working in brand design for a decade and, with his company HYPER®, runs international scene-birthing club night JACK and presents his monthly show RADIO JACK on NTS in London.